Facebook have finally created a section for organisations to create a page – woohoo!
Groups have been possible on Facebook for quite a while, but from my experience these are not well used. You have to actively visit the page to see any updates, and in today’s age of RSS feeds and e-mail subscriptions this means that people very easily forget about them – I know I do!
Facebook Pages now allow organisations to create a page on Facebook and customise it (pretty much like an individual profile but you can have numerous administrators). People can then add themselves as “Fans” and you can send updates to all your fans at once.
I’ve expressed an interest in creating a page for our library department here but it now has to go through all the formalities of a project proposal, a sponsor, etc, etc. so it could take a while. It’s a shame really as I wanted to just have a go and see how it panned out, but I thought it best to check with people higher just in case.
I still think it is another excellent way to keep students up to date though and could be a great way to publicise events such as our workshops which anyone can turn up to. Just a quick wander through our IT Suite tells you that Facebook is very heavily used by a lot of our students, and I think we really need to be going to our users wherever they are, rather than waiting for them to come to us.
I’m hoping to take the project forward as I really think it could be a good way to reach students, I just hope we can pass it through the formalities fairly quickly as the actual page construction will only take a few minutes!
Has anyone else developed a new Facebook Page for their organisation?