Earlier today I gave a presentation at the Oxford Social Media 2011 event hosted by Oxford University Libraries. The brief was to discuss ways to market yourself as a librarian using social media, and rather than just update my previous presentation on a similar topic, I chose to change the focus slightly and concentrate on the marketing and personal branding side of things rather than the fundamentals of social media.
It’s all well and good knowing how to set up a blog/Twitter account (and there are plenty of guides online if you’re not sure), but you need content to make them worthwhile. The personal branding “thing” I wrote for 23 Things for Professional Development sparked some interesting reactions and I know its not a popular concept with librarians but I was pleased to read a number of people’s blog posts who found it a useful exercise. Everyone has a personal brand, so I think it’s a worthwhile exercise to spend some time thinking about your own messages and your brand values to ensure your brand is giving a consistent message across all mediums and people know what you’re about. I hope that the tools developed during the exercises in the presentation today will be transferable to help librarians market themselves in face to face situations as well as via social media.
A copy of my presentation is embedded below (best viewed full screen – click on the arrow icon in the bottom right corner):
Is there anything else you would include? Any tips you’d like to share?